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Marketing Committee
The mission of the Marketing Committee is to protect and promote the Chamber brand to its businesses and communities.
Projects & Tasks:
  1. Assess the effectiveness of current marketing programs such as the community guide and make recommendations regarding which programs should be eliminated or revised.
  2. Develop or acquire meaningful brand for the chamber including all three locations.
    • Use the Chamber Logo in marketing campaign
      1. Develop logo standards (Completed)
      2. Post on chamber website (Completed)
      3. Align local copy with Impact, Priorities, Networks, Open
    • Review signage and recommend improvements
    • Use our website more effectively
      1. email blasts (Completed)
      2. website blogs
      3. website advertising (Completed)
    • Utilization of traditional media
      1. Place 70th logo in the News & Advance, Bedford Bulletin, Flyer Packs, Folders, Stickers, Member decals, letterhead, envelopes (Completed)
      2. TV Testimonials
    • Membership Support
      1. Finalize the membership drive brochure using 70th logo (Completed)
      2. Update the new member packet
  3. Develop meaningful messages for member businesses in the newsletter, website, email and other media to which the Chamber has access, particularly regarding the activities of the Chamber committees.